Macaron Day NYC – March 20, 2015
As you have probably noticed, I am taking a break from Friday Fashion Trends this week to talk about an event that I went to today instead. I first heard about Macaron Day the same place where everyone hears about events happening, Facebook. It kept popping up on my Facebook feed because a lot of my friends who live in NYC were planning on going, and considering how BIG of a Macaron fan I am, I couldn’t pass up the opportunity. In fact, I couldn’t even believe that I wasn’t aware of this day until 5 years after it first started happening. This was the perfect opportunity for me to see if any other macarons stacks up against my favorite macaron store of all time – LADUREE.
Anyways, I roped in a friend, and the two of us braved pending weather reports of 3-5 inches of snow and headed into the city to score us some free Macarons.
Despite the fact that it did eventually start to snow around 1:00pm, the snow didn’t really accumulate in the city, and we had a great time walking around and hitting up all the different bakeries and trying their macarons. Between the hours of 10am and 4pm, we managed to hit 10 different bakeries. I will be posting something on Monday talking about the different macarons, the flavors I got, and which ones I thought were the best. Today’s post will be mostly focused on what Macaron day NYC is.
So what exactly is Macaron Day NYC?
The first annual Macaron Day of NYC took place on March 20, 2010 and was organized by Francois Payard, chef and owner of FP Patisserie, Francois Payard Bakery and Payard Patisserie & Bistro. Macaron Day NYC is inspired by the Jour du Macaron in Paris and takes place on the same day. On this day, participating bakeries across the city come together to promote the delicious dessert macarons by giving away free samples to everyone between the hours of 10am and 5pm, or until supplies last. All you have to do in order to receive your free macaron is to tell the shop that you are there for Macaron Day NYC.
However, Macaron Day NYC is more than just getting free macarons, although come on, who doesn’t want free macarons??? In fact Macaron Day NYC was also founded to raise support for a really worthy cause called City Harvest.
What is City Harvest?
City Harvest is an organization that was founded in 1982 as the world’s first food rescue organization. City Harvest collects excess food from restaurants, growers, bakeries, manufacturers, and farms, and then delivers the food free of charge to more than 500 community food programs across the city, helping to feed the 1.4 million New Yorkers facing hunger. City Harvest also partners with residents, local organizations and businesses through Healthy Neighborhoods programs in order to increase the availability of affordable fruits and vegetables to low-income communities.
So what does free macarons have to do with City Harvest?
Once you have gotten your free macaron from any of the participating bakeries, you may want to consider purchasing a box to give to friends and family members who were not able to make it to Macaron Day. A portion of the day’s macaron sales will then be donated to City Harvest.
This year 15 different bakeries participated in Macaron Day 2015. They are scattered all over the city, although most are located either in downtown Manhattan, near New York University, or along the southern border of Central Park. Also, many of the participating bakeries are chain stores, and actually have multiple locations around the city.
Check the link below for information about this year’s Macaron Day NYC. Unfortunately, this year’s event has ended, but there is more information online about City Harvest, as well as a link if you want to donate to this great cause. You can also check out the map section of the website to start planning for next year’s Macaron Day NYC, see which bakeries participated in the event, as well as read more press reports about Macaron Day NYC.